Evaluation of a Business Code of Ethics Essay Example for Free

Evaluation of a Business Code of Ethics Essay The purpose of this assignment is to assist you in refining problem-solving capabilities that organizations already possess for use in business ethics applications. This paper uses a structured, objective format sometimes called a system of inquiry. This assignment is a systematic formalized inquiry into or examination of the code of ethics of an organization and its effects to achieve a specific level of ethical behavior in employees, management, and executives. Each business should have a framework for ensuring ethical behavior. The structure, format, and scope of codes vary depending on the company’s business. An oil companys code, for example, would probably have different criteria and emphases than a healthcare providers code of ethics. Sometimes, codes of ethics are called by other names, such as an employee code of conduct. A code of ethics, though, should be differentiated from standard good operating practices. Evaluation and analysis includes problem solving and behavior in assessing organizational ethics along with decision-making processes. In this case, you are evaluating your own company’s code of ethics, or that of another company if your employer does not have a code of ethics. Write a 1,200- to 1,400-word paper, one not using question-and-answer format, discussing your organization’s code of ethics in detail. Perform the following steps: Â · Obtain a copy of your employers code of ethics or find an example on the Internet from a major corporation, such as Shell Oil Company’s Statement of Ethics. This is the document upon which to base your inquiry. Â · Write a general information paragraph on the company, including its mission statement. Â · Determine the type of ethical system used by the firm and reasons or examples upon which you based your decisions. Ethical systems include ends-driven, relativistic, entitlement, and duty-driven (legal or religious) ethics. Â · Identify and discuss how the code of ethics is used. Include several paragraphs on each use: one for employees, one for management, one for the board of directors, and so forth. Some of this information comes from the company’s code of ethics. Others may be available through an Internet search. Consider the following: o Why it is used—the general or special circumstances o How it is used o When it is used Note. You may not be able to find all the information. In that case, state this fact and indicate which sources were examined with no results. Â · Why might the organization need to modify their existing code of ethics? Consider how you might modify the code if you were the new CEO and how you would implement the changes. Â · What possible reactions to the code are to be expected from employees and managers? What effects does the organizational culture have on the acceptance of the code? Â · What is the effect of the code on the organization? Â · Summarize the results of your systematic analysis or inquiry into the code of ethics of this organization.

Growth and Change in the English Language

Growth and Change in the English Language English is a rich and colorful language that is constantly in flux. The English language has evolved over time, the way all languages do. As members of a society grow and develop, so too must the tools they use to communicate with each other. As Coulmas points out, languages are often said to reflect the social realities of their speech communities (1989, p. 2). Since social realities are constantly shifting, the language that reflects them must adapt as well. This is particularly true of English. One reason for this is that there are so many variations of the language itself. In addition, it is such a widely spoken language, and it is spoken by people in all parts of the world. Non-native speakers of English now outnumber native speakers 3 to1, according to a recent Newsweek report (Power, 2006, par. 4). In addition, non-native speakers of English not only learn the language, they change it: the new English-speakers arent just passively absorbing the language theyre shaping it (Powe r, 2006, par. 5). Changes in Grammar and Vocabulary Even among native speakers of English, the language constantly evolves. Language itself provides the seeds of change, and social circumstances provide fertile ground for their growth and spread (Wolfram,2005, par. 3). We can see this in the grammar and syntax of the language, as well as in the vocabulary. Grammar, for example, has changed gradually over the years. A recent example of this is the need to reflect a new awareness of gender equality. In contemporary usage, instead of always using the male pronoun, speakers and writers employ a variety of ways to acknowledge the equality between the genders. At times, he or she is used. As an alternative,many times people will simply use the plural forms, since they refer to both males and females. Vocabulary changes because new things are constantly invented, and we need ways to name them, and to communicate about them. When new inventions,or new concepts, become part of our lives, we need to have words for them. For example, with the invention of the Internet, new words had to be coined so that people would have a way of discussing it. And since the influence of the Internet continues to grow, new words are continually invented, or borrowed, to categorize the many concepts that have become pertinent to our lives. Innovation in language is necessary because there is a constant need to name novel objects, processes, and relations, asserts Coulmas (1989, p. 15). The options available to a speech community when it needs a new word for a new idea or invention are limited, however. Coulmas breaks it down as follows: When a speech community wants to express a concept for which there is no word in its language it can either borrow one from another language or coin a new one; it can, in other words, borrow the form and the meaning or the meaning only'(1989, p. 15). English Language from a Linguistic Perspective Linguists explain that language, by its very definition, must change and develop overtime in order to meet the needs of an increasingly complex society. Language is seen by linguistic experts as a fluid and constantly evolving tool, one that must adapt in order to continue to meet the needs of the individuals who use it. Occasionally, a language may suffer a period of stagnation, or it may even go through a period of deterioration. Coulmas discusses this, and explains that languages tend to have a basic resiliency that allows them to get past these periods and continue to develop: In the course of history, languages have been known to adapt successfully, thus recovering their full communicative potential after a period of retardation or degeneration (Coulmas, 1989, p. 4). Aitchison explains that human language is a communication system used by humans, but that it is hardly the only system that exists. Other life forms communicate, too,although their medium is not words. The methods these other life forms use to communicate shift over time to accommodate changes in the needs of those who use it. Human language is no different. Human language is not unique among animal communication systems in its tendency to alter itself continuallyasserts Aitchison (2001, p. 95). However, she swiftly points out that it is only recently in the twentieth century that linguists have come to develop plausible theories about the ways in which language changes, and the reasons those changes occur (Aitchison, 2001, p. 95). One of the pioneers of linguistic research is Labov, whose years of research in the field have provided a basic framework for later investigation by other linguists. Labovs studies on language and language change have been hugely influential. His basic premise is that one cannot understand the development of a language change apart from the social life of the community in which it occurs (Labov, 1972, p. 3). This means that the study of language alone is insufficient; the language must be studied within the larger framework of the culture it reflects. The conditions of that culture, historically, socially,economically all play a role in the evolution of that cultures language. In keeping with Labovs theory, Aitchison suggests that language developments happen as a direct consequence of events that occur with in a cultural setting. According to Aitchison, a social trigger is needed to ignite a change (2001, p. 98). She then goes on to explain that these changes do not happen at random, but that there are deeper causes at work. She separates these causes as being either natural tendencies or therapeutic changes (p. 98). Natural tendencies, she explains, are part of a normal and expected linguistic process. An example of this is the tendency for members of a speech community to drop the final consonants of their words. This has happened in other languages, and it is now happening in English as well(Aitchison, 2001, p. 99). Therapeutic changes, on the other hand, are forged by speakers of the language for purposes that may not be initially evident. An example of this is politeness, and the desire to avoid confrontation. Humans learn to create constructions tha t will be less likely to stir up unpleasant interactions (Aitchison, 2001, p. 100). Some changes have overt prestige: speakers regard certain pronunciations as classy, and they want to talk that way themselves (Aitchison, 2001, p. 96). Speakers of a language consciously and unconsciously become aware of certain levels of speech within their language.In order to advance socially, then, some people adopt the words that are spoken by individuals they perceive to be on a higher social level. In so doing, they believe that they will improve their own status. This may work to greater or lesser degrees. However, this can also result in other consequences, such as hyper correction Hyper correction, Aitchison explains, tends to occur in fairly formal styles, when people are trying to speak in a careful way,especially if they are insecure, and want to impress those around (Aitchison,2001, p. 96). Once a language is no longer capable of growth and change, it dies out. Languages that are no longer used, then, are no longer growing. Languages like Ancient Greek and Latin are examples of this. They are alive only in the sense that they area key to past civilizations, but they are no longer used as a means of verbal communication. One linguist writes, change is one of the inevitable facts in the life of any language. The only language not in a perpetual state of flux isa dead language (Wolfram, 2005, par. 3). English, clearly,is alive and thriving, and it continues to change in ways that were never thought possible. As Power notes, all languages are works in progress. ButEnglishs globalization, unprecedented in the history of languages, will revolutionize it in ways we can only begin to imagine (2006, par. 6). Conclusion As this paper has demonstrated, English is a rich language that is spoken all over the world, by natives and non-natives alike. As such, it is in a constant state of evolution. As members of a speech community grow and develop, their language must grow and adapt along with them. Social realities constantly shift, and language clearly reflects that shift, through grammar and syntax as well as through the vocabulary itself. Linguists describe and explain these changes in a number of ways; the discipline of linguistics, much like language itself, is continually evolving and developing as new researchers and new theories come along. English is unique in its ubiquity and in its ability to adapt and reinvent itself, and will certainly continue to change and thrive in years to come. Reference List Aitchison, Jean.2001. Language Change. Pps. 95-104 in The Routledge Companion to Semiotics and Linguistics, ed. Cobley, Paul. London: Routledge. Cobley, Paul, ed.2001. The Routledge Companion to Semiotics and Linguistics. London: Routledge. Coulmas, Florian.1989. Language Adaptation. Pps. 1-25 in Language Adaptation, ed. Coulmas, Florian. Cambridge: Cambridge University Press. Labov, William. 1972.  Socioloinguistic Patterns. Philadelphia: University of Pennsylvania Press. Power, Carla.2006. Not the Queens English. Newsweek International Edition. Accessedon February 14, 2006, from http://www.msnbc.msn.com/id/7038031/site/newsweek/ Wolfram, Walt. 2005.The Truth About Change. Accessed February 14, 2006, from http://www.pbs.org/speak/ahead/change/change/#change

Oscar Wilde :: essays research papers

Oscar Wilde Oscar Wilde (real name Oscar Fingal O'Flahertie Wills Wilde) was born on October 16th, 1854 in Dublin. His father, William Robert Wilde, was an eminent eye doctor, with an interest in myths and folklore. He was the founder of the first eye and ear hospital in Great Britain, as well as the appointed Surgeon Occultist to the Queen, who knighted him. His mother, Jane Francesca Elgee Wilde, was a poet who wrote patriotic Irish verse under the pen name Speranza, and had a considerable following. As a youngster, Wilde was exposed to the brilliant literary talk of the day at his mother's Dublin salon. In 1864 Wilde entered the Portora Royal School at Enniskillen, and in 1871 entered Trinity College in Dublin. In 1874 he left Ireland and went to England to attend Magdalen College at Oxford. As a student there, he excelled in classics, wrote poetry, and incorporated the Bohemian life style of his youth into a unique way of life. He came under the influence of aesthetic innovators such as English writers Walter Pater and John Ruskin. He found the aesthetic movement's notions of "art for art's sake" and dedicating one's life to art suitable to his temperament and talents. As an aesthete, Wilde wore long hair and velvet knee breeches, and became known for his eccentricity as well as his academic ability. His rooms were filled with various objets d'art such as sunflowers, peacock feathers, and blue china. Wilde frequently confided that his greatest challenge at University was learning to live up to the perfection of the china. Wilde won numerous academic prizes while studying there, including the Newdigate Prize, a coveted poetry award, for his poem Ravenna. In 1879 Wilde moved to London to make himself famous. He set about establishing himself as the leader and model of the aesthetic movement. Besides his hair and breeches, he added loose-fitting wide-collared silk shirts with flowing ties and lavender colored gloves. He frequently carried a jewel-topped cane and was caricatured in the press flamboyantly attired and holding an over- sized sunflower, an icon of the movement. Wilde quickly became well known despite having any substantial achievements to build on. His natural wit and good humor endeared him to the art and theater world, and through his lover Frank Miles, he found it easy to become part of the cliques that frequented London's theater circuit and drawing rooms. He became a much desired party guest, and eventually his popularity led to his being chosen as an advance publicity man for a new Gilbert and Sullivan operetta, Patience, that spoofed

Sarah Canary :: essays research papers fc

Lilian Heker’s “The Stolen Party'; is about a nine-year-old girl named Rosaura who goes to a rich girl’s party. This takes place at a rich girl’s house where her mother works as a maid. Rosaura thinks she is Luciana’s friend but at the end finds out that they could never be friends because of social class difference. The monkey and the magician represent the same kind of relationship between Rosaura and Senora Ines and that is the monkey and Rosaura are both servants, but don’t realize it. What is really going on is both the magician and Senora Ines are taking advantage of them. Symbolism such as the monkey and what the party represents compared to society are used in “The Stolen Party.';   Ã‚  Ã‚  Ã‚  Ã‚  Near the middle of the story it is evident how Lilian feels about the social class system. She compares the party to the social class, and how the rich people are on one side and the poorer people are on the opposite side. Heker does not like the social class system and she doesn’t want the reader to like it either. This story shows how the people in the story are the same, but still separated by one big gap and that is class status. The first hint to that was when the girl with the bow talked to Rosaura. “I and Luciana do our homework together,'; said Rosaura very seriously. “That is not being friends,'; the bow headed girl said (614). In that quote what the girl with the bow said that Rosaura was not a friend of Luciana’s just because you do your homework together. She did not understand what real friends are. She thought that friends were made by the social class you are in, which she probably learned from her parents. This represents He ker’s anger about the social class system and she wants you to see how stupid the class system is.   Ã‚  Ã‚  Ã‚  Ã‚  Another symbolic element that illustrates the theme about social class is how the monkey and the magician have the same relationship as Senora Ines and Rosaura. Senora Ines and the magician are taking advantage of somebody that is clueless as to what is going on. Senora Ines led on Rosaura that she was Luciana’s friend, but she was really there to be part of the help. She found out the hard way as she was leaving the party.

Old Man and the Sea Concludes with Santiagos Death Essay examples -- e

Old Man and the Sea Essay It is believable that Santiago is dead at the end of The Old Man and the Sea. This conclusion can be deduced from the various hints Hemingway used throughout the novel. The foreshadowing of Santiago’s death, his comparison to Christ, and his bad luck helps one decipher that the death of the old man took place at the end of the book. First, something that leads the reader to believe that Santiago is dead at the end of the book is foreshadowing. One event that foreshadowed Santiago’s death was the death of the marlin. The fish and the old man displayed similar qualities of strength, bravery and determination. For instance, the old man surpassed his natural limits by staying far out at sea, while the fish exceeded its own boundaries by leading Santiago out for eighty-seven days. Besides these similar characteristics, Santiago felt that the marlin and he had a close relationship, as shown in the following quote: â€Å"Then he was sorry for the great fish †¦It is enough to live on the sea and kill our true brothers (75)†. Santiago’s similarity to the fish a...

Chaucer’s Prologue To The Canterbury Tales Essay

Dave Tagatac English III Dec. 1, 2000 Canterbury Tales Essay #1 In Geoffrey Chaucer’s Prologue to The Canterbury Tales, there was a Friar to accompany the party traveling to Canterbury. Hubert, as he was called, embodied the traits from which friars were expected to keep their distance. Chaucer is successful in using this white-necked beggar to bring to the readers mind corruption, wealth, greed, and lechery, all hypocritical and immoral characteristics for a man of the church to possess. Although he is a merry man, full of joy and â€Å"wantonness†, these are mere irrelevancies when assessing Hubert’s value of character as a friar. Throughout Chaucer’s description of the Friar in the Prologue, Hubert’s corruption is evident. Probably the Friar’s greatest evil is suggested early in his description and mentioned several times more. When Hubert would marry a couple, he would give each â€Å"Of his young women what he could afford her.† The sexual connotation of this statement is enforced by the fact that â€Å"He kept his tippet stuffed with pins for curls, / And pocket-knives, to give to pretty girls.† Other evidence of corruption, although not as reprehensible as the defiance of celibacy, includes Hubert’s failure to befriend the â€Å"lepers, beggars, and that crew,† to whom friars were intended to be nearest. The narrator explains that their lack of money makes their friendship simply a waste of the Friar’s time. A friar is supposed to be poor, only taking what they need to survive, and giving the rest to those impoverished souls who need it. Hubert, on the other hand, was quite wealthy. I have never known the imbibing of alcohol to be a necessity of life, and yet this friar â€Å"knew the taverns very well in every town / And every innkeeper and barmaid too.† The narrator even states outright that â€Å"his income came / To more than he laid out.† Yet another extraneous possession for a friar was the extravagant dress Hubert wore, as contrasted with the rags friars were expected to don. All of these things demonstrate how the Friar, even when obtaining more than he expected, gave very little to the poor, and kept much for himself. This feeling is continued † even augmented † upon examination of Hubert’s greed. â€Å"Highly beloved and intimate was he / With Country folk within his boundary.† As mentioned above, he associated not with the poor, â€Å"But only with the rich and victual-sellers.† Anyone from whom a profit was possible was inherently the Friar’s friend. This greed is indisputable in light of a final piece of evidence. That is that Hubert would actually pay other friars not to beg in his district. Again, these are actions to be frowned upon in any man, let alone a religiously affiliated one. Finally, Hubert can be shown to be a leach, hanging around those from whom he can get money, and depending on them to support his opulent lifestyle. Although he had no permission to hear confession, this was one way for him to make money, and he did not hesitate to utilize it. He even targeted those who weren’t so wealthy in a never-ending quest for monetary gain: â€Å"though a widow mightn’t have a shoe / â€Å" ¦ / He got her farthing from her just the same.† When people of his district had a dispute, the lecherous Friar was there. Hubert could be found taking advantage of any opportunity he could find to make money honestly, or dishonestly. The Friar was well liked, and had a wonderful singing voice, but his contributions to society ended here. He, through his actions, has shown evidence of corruption, immoral opulence, greed to increase this wealth, and a terrible habit of leaching off others. He was considered a man of the church, but he was far from the piety the title â€Å"friar† conveys.

Analyze an organization’s media communication activities Essay

The objective of this project is to analyze an organization’s media communication activities. The work must use concepts, models, and theories to support and critical the company’s website. It should be critically assess + evaluate and use strategy to analyze. The author should review it as a marketing professional specialist and knows how, when, and where the organization use digital media to communicate with its audience, customer, stakeholder, and public. Executive Summary: P&O Cruises uses a maturity website to distribute and communicate (Fill, 2002). It is a fabulous website that uses a lot of tools from personal communications (PCs) to support their offline marketing (Hartley, 1999). Once customers surf its website, they could get information they need easily. The website becomes a distributed channel for the business. It is in the highest level of scenario 4 (Doren, 2000). Information on website is variety and useful that helps offline media and lures more customers to join the P&O Cruises with rational exchange (Fill, 2002). P&O Cruises – Background P&O Cruises is one of the cruises belonging to Carnival Corporation & PLC. There are 13 distinct brands of cruises all over the world are operating by Carnival Corporation & PLC; P&O is one of them. P&O is not as same as its name belongs to the P&O group (Peninsula and Oriental steam Navigation Company); for it was demerged into Carnival public limited company on 23 October 2000, and has changed its name to Carnival Public limited company on 17 April 2003. P&O Cruises now is the largest premium cruise brand in the United Kingdom. See the list as below. Carnival Corporation Princess Cruises & Carnival plc P&O Cruises were belong to Ocean Village P&O Princess. Swan Hellenic Cruises plc AIDA P&O Cruises Australia Carnival Cruise Lines Holland America Line Windstar Cruises Seabourn Cruise Line Costa Cruises Cunard Line A’ROSA Main Report: Marketing mix†¦ Product P&O Cruises currently owns four types of ships – Aurora, Oriana, Oceana and Adonia. Each of them gives different atmosphere and personality to customers. They are service, facility and quality oriented. Mostly, customers who are attracted to join P&O Cruises are through travel agencies to get tickets no matter a set of schedule or connections with flights or another cruise. If customers who are interested in P&O Cruises, P&O Cruises also use different brochures to introduce its â€Å"products† to them. P&O Cruises builds a marvelous introduction of its products on the website. There is a column of their ships in directories of its website introducing each of ships’ details by clicking any icon of them (Chaffey, 2000). There are also other links connecting to these four ships that makes customers easily check to P&O Cruises’ ships (main products) whenever they want. The website builds a good cognitive environment to customers who are like ship, boat, cruise, and adventure. Most fantastically, customers could find what each deck looks like by 360i panoramic tour. After customers â€Å"learn† about these ships, they enable to feel more about these ships by â€Å"fun stuff† sector, which involved games, videos, and pictures (screensaver and wallpapers) to addict customers affective (Fill, 2002). Promotion P&O Cruises is not a company which uses all of the marketing communication tools to communicate with its target audience, but it uses its promotion tools well to achieve its customer needs and to explore its market opportunities (Chaffey, 2000). 5 main elements of the promotional or communications mix of P&O Cruises are analyzed as below (Fill, 2002): 1. Advertising (Off-line) P&O Cruises has TV advertising displaying during summer time or the beginning of the year. Customers who haven’t seen the advertisement on TV could also enjoy the advertisement on P&O Cruises’ website; to the â€Å"Fun Stuff-Videos† to view the version of its â€Å"Sh-boom† advertisement. It’s an advertisement with affective (Fill, 2002). Besides TV advertising, P&O Cruises posts its advertising on newspaper as well. (On-line). There are many agencies selling P&O Cruises’ tickets on line; they help P&O Cruises build a perfect advertisement system. If someone who is interested in cruises, they will easily find out the name of P&O Cruises on many websites building by travel agencies. Customers are able to easily book a cruise through any ABTA travel agent; there are about 16 agent’s linking to P&O Cruises and helping customers to book tickets in different areas. Although many websites all connecting to the name of P&O Cruises, it is difficult for people who want to buy the ticket right through P&O Cruises’ website. 2. Sales promotion (Off-line) (On-line) P&O Cruises’ is targeted. It divides into consumers and the sales forces of both P&O Cruises’ and its agents (Fill, 2002). The sales promotion P&O Cruises uses is by the timing when customer book for their tickets. The earlier they book for cruises, the more discount they will have. It uses the method of price reductions to motive its sales in the early stage (Fill, 2002). P&O Cruises also sets up the Portunus Club for customers who re-join to the P&O Cruises. There are Ruby, Sapphire, and Gold tiers for different types of customers. Customers could get points for their discounts when they had joined the cruises and also discounts to any other consumption on the ship. The method builds customer royalty; it is referred to as a ‘points accrual programme’ that helps the company keep customers loyalty for preventing them from moving to P&O Cruises’ competitor (Fill, 2002). The Portunus Club has not only increased the amount of customers, but also maintained those current customers well (Raaij, 1998). 3. personal selling (Off-line) P&O Cruises’ tickets are sold through personal selling or other travel agencies. Customers buying tickets can either from agencies or directly make a phone call to the P&O Cruises as the telemarketing. It is a good method for the company itself uses lots of personal selling on promotes their ticket, for it is a method always interactive to customer and company. And â€Å"Consumers may talk to and obtain answers from ‘real’ persons or from machine interaction† that helps P&O Cruises directly being aware of what customers wants and what they need (Raaij, 1998). (On-line) On the website, customers who are interested in any trip and willing to join the tour could book on line by leaving the messages to the reservation team. Besides, it’s very easy for customers to find the ticket selling on website from different agencies in different areas, and then buy the ticket based on customer needs. 4. public relations (Off-line) The means of PR of P&O Cruises is announcing news on newspapers. It mostly tells people about its schedules, timetables and its new ship or company information on travel pages or events column. P&O Cruises owns a press center to run for its news. (On-line) Customers could also find out their news through news websites, travel agents or the websites connect to sailings, such as, â€Å"what you need to about† or â€Å"scoop agents† (two website names). Moreover, there are numbers of news P&O Cruises showed to the public and listed on its own website. It is â€Å"press centre† in â€Å"the company† section. For people who are interested in to P&O Cruises and want to know more about its reputation, besides company introduction, they could attain more information on this section. 5. direct marketing (Off-line) (On-line) P&O Cruises uses direct marketing through ABTA agents and many other travel agencies where they sell cruises’ tickets. It connects to personal selling to use different types of tools to achieve the needs of customers. It uses e-mail (member confirm) and through post-mail (brochure sending) to directly send the information to customers.   Place P&O Cruises, the Britain’s leading cruise operator, customer aboard its shipping at Southampton, UK or fly on a scheduled or P&O Cruises’ charter flight to any of its 25 destinations all over the world. All ships cruise Europe in the summer, and in winter Aurora and Adonia embark on round the world cruises while Oceana and Oriana tour the Caribbean. Places are stabile in different places by annual schedules; depended on where customers plan to go abroad. The headquarters is in Southampton, but usually people usually book tickets at agencies instead of heading for P&O Cruises’ office. If people who would like to book tickets online, they could go to www. pocruises. com or through links on any ABTA agents to buy tickets. Agents are viewed as the P&O Cruises’ retailers. This method helps P&O Cruises reach its sale targets by selling tickets to many other segments in different areas and places. The channel of its distribution is producer –> retailers–> consumers (Blythe, 1998). Price P&O Cruises sets its price at the moment when customers buy tickets. The company uses different brochures to attract customer to join its cruises business. Customers could save as much as money if they book earlier according to the timetable set up by P&O Cruises. Customers could save up to 5%~45% discounts for early booking, depending on availability, and its reward for those who book early. P&O Cruises named it as â€Å"pricebreakers†. Besides, price differs from different cabin type and grade that customers choose. It is very easy for customers to find the price on the website or by the brochure which customers could also easily get by request online. * DRIP – P&O Cruises (model by Fill, 2002). P&O Cruises’ communications have need to: â€Å"Differentiates† itself by it is one of the oldest cruises company which form of British to attract customers who enjoy in English style. â€Å"Remind and reassure† its customers by telling them that the leisure cruising business was started by P&O in 1844. The step helps the company acquire trust from customers Oldest = standard = traditional (British) ? â€Å"Inform† the consumers by educating them that P&O Cruises is the company with offering high quality but middle-low price to customers â€Å"Persuade† to the consumers that althouthg P&O Cruises is the oldest company, it has most modern fleet of ships in the UK. Scenarios In order to know how a company created a website on line to present its own products through the internet, the company needs to define the level of commitment it wants to reach (Doren, 2000). There are 4 possible scenarios for promoting on the internet. P&O Cruises is belonging to the highest level 4, because it offers on-line ordering of products and services. The product P&O Cruises supplies to customer is not the tangible things that customers could touch but services and facilities on cruises. So the company tries to present its product through the website. P&O Cruises uses web cam, lots of 360i panoramic tour and many of pictures on its website to interact with users. Moreover, there are images, screensavers and wallpapers of its 4 ships for customers to download. The usages of multimedia presentations also reach facilitation as a web promotion; it enables a more personal, one-on-one approach with the internet user (Doren, 2000). According to the four possible scenarios lists, P&O Cruises does make a high extensive interaction with its customers through its website. The web site of P&O Cruises may be high costs, but it could attract more customers order on line.