Swot Analysis for Pizza Connection Essay Example for Free

Swot Analysis for Pizza Connection Essay Pizza Connection demonstrates numerous strengths within the organization when meeting with the owner, Dave Collier. Mr. Collier explained to our firm that they have been successful and at the same time benefiting from the rise in popularity of pizza that swept across the country during the past few years. He also stated that, with this rise in popularity of pizza, his company took advantage of the trend and created the franchisers home office to coordinate national and regional marketing which also included advertising support. In addition, Mr. Collier knows the market well and is willing to do whatever it takes to take advantage of the opportunity that may lay outside the company. Moreover, Dave Collier also explained to our firm that, because of the coordinated national and regional marketing strategy, it will also give a boost with the internal process within the organization. Mr. Collier also provided a strong product development support. With this strong product development support, there will be a new line of specialty pizzas that will expand Pizza Connections market appeal. This is a very strong aspect to our firm because it shows that Pizza Connection is willing and ready to make the best changes for the company. Weakness When there is strength, there is also weakness. During our meeting with Mr. Collier, he told us that he noticed a decline in sales. Over the past few months, the number of customers has declined steadily. He further explained to us that he believes that customer demands have changed. To be more in-depth, he believes that providing high-quality pizza at a reasonable price was no longer enough. Instead, providing speed, convenience, and alternative dining options is the key. Our firm then realized that these were some of the areas that they lack in: 1. ) Dine-in customers; Pizza Connections were not providing dine-in patrons with fast enjoyable food. Customers now want to get-in, be seated, provide with fast high quality service, and get out quickly. 2. ) Phone-in customers; Pizza Connections lacks in making sure that customer food is ready to be picked up. 3. ) Carry-out customer; lack of providing speed and convenience to customer when ordering and receiving there food. Another weakness that came to light in our meeting with Mr. Collier was that there was a lack of space in the restaurant to do parties. Parties are a growing trend with little league baseball teams, youth soccer teams, and birthdays all have been part of this growing demand for party space in restaurants. Our firm has to find a solution for this because this is a community involvement problem. If the community starts to complain, then slowly but surely Pizza Connections will be out of business for good. Our firm wants to make sure that our clients in the surrounding community are pleased with the organization and the services they provide. Opportunities After carefully analyzing Pizza Connection weaknesses, we have sought out some opportunities that they can take advantage of as of right now. Some of the opportunities that our firm believes can bring in more profit for the company are to address the Dine-in, carry-out, and phone-in situation, and make it better. These are the essential internal opportunities that they can take advantage of immediately. Mirror off your competitors strategies like Pizza Hut or Unos. Also, another opportunity that can pursue that a lot of other company havent yet, is used the World Wide Web (WWW). With that, Customers can place order online instead of using the phone and give exact time when they are going to pick up there merchandise. This becomes more convenient for your customers and the business as a whole. Some other opportunities that our firm noticed which Pizza Connection can do is to start delivering and creating more specials for the products they sell. Most pizza venues deliver to the customer which makes it more convenient for the consumers. Pizza Connection has to expand the operation now to be considered a threat in the market. Also, Pizza Connection can recognize most of the little league team that come in to the restaurant on a regular basis and sponsor them. This will give the teams who are recognized a sense of local celebrity status and more publicity that we believe will be beneficial to Pizza Connections success in the long run. Threats Finally, Mr. Collier explained to us the threats that they are dealing with at the current time. Besides the changing of the market demands, competition for the consumers dining dollar increased significantly in the geographic area where Mr. Colliers restaurant served. The number of dining establishments in the area has more than tripled during the last two years. Numerous of Dine-in, and Drive in, has given Mr. Collier a strong threat which make him and our firm wonder if things can get back to normal. Pizza Connection has many threats to deal with but our firm will come up with a solution to solve these problems.