Consumer Privacy (Marketing Planning and Strategy) 2 Assignment

Consumer Privacy (Marketing Planning and Strategy) 2 - Assignment Example On the other hand, in the off-line sphere, the client has a chance to know the firm, personnel, or company that is on the receiving end as well as accepting or declining the idea to share their personal data. One can still argue that transmission of personal data in the offline world also travels by electronic means in numerous cases. For instance, the act of making a transaction with a credit card similarly involves data transmission electronically sometimes in the transaction. The difference is that the client is initially meddling with a firm or an individual. Although this does not alleviate the risks experienced by the consumer, it presents some real knowledge of the firm, or persons involved in the given transaction (Spiekermann, Grossklags & Berendt, 2001). From the above discussion, it is more rational to state that online world creates more privacy issues than offline. This is due to safety issues, since privacy information in a given database that was hacked or infiltrated might be utilized for criminal activities, a factor not possible in offline world (Ribbink et al, 2004). Spiekermann, S., Grossklags, J., & Berendt, B. (2001). E-privacy in 2nd generation E- commerce: privacy preferences versus actual behavior. In Proceedings of the 3rd ACM conference on Electronic Commerce (pp. 38-47).